The high cost of losing a customer
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How much does it cost your company when you lose a customer? Here are statistics of average cost of losing a customer.
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For every customer who bothers to complain, there are 26 others who remain silent.
The average “wronged” customer will tell 8 to 16 people.
91% of unhappy customers will never purchase services from you again.
It costs about five times as much to attract a new customer as it costs to keep an old one.
Each one of your customers has a circle of influence of 250 people or potential customers who hear bad things about you!
Source: White House Office of Consumer Affairs.
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