How to Create Your 30-Second Personal Commercial
Snapshot
When you attend a business meeting or networking function, you are surrounded by prospects. You need a 30-second memorized description of what you are in business to do. Use it to capture any short conversation with a person and comfortably turn it into a dialogue about your services.
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When you attend a business meeting or networking function, you are surrounded by prospects. You need a 30-second memorized description of what you are in business to do. Use it to capture any short conversation with a person and comfortably turn it into a dialogue about your services.
Do you have a personal commercial like this? If you do, how effective is it? Here are four key elements your commercial needs so you’ll be ready in that moment when someone asks that magic question, “So, what do you do?”
You need to begin with a statement of your company name. This seems obvious, but many people omit it and go right into describing what they do. That’s a mistake. People need a landmark for everything that follows in your commercial. Confidently begin with your company name.
Follow with a creative, one sentence description of what you do.
Then follow with a one sentence description of how you help others.
Finally, and this is critical, end it the same way every time, and that is by asking the person you’re speaking with, “How are you currently handling your (insert the service your company provides here)…..? Then, let the dialogue begin!
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