5 Great Tips for Working with Ad Agencies
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Remembering these 5 strategies will lessen your frustration and improve your results!
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Remembering these 5 strategies will lessen your frustration and improve your results!
- You know what you know. There’s a weird role reversal that you have to accept when your business works with an ad agency, and that is that when it comes to advertising, they have the knowledge advantage. You have to accept this but still find a way to speak your mind when you have to. It takes some learning.
- But you need to know what you want. In contrast to number one, agency reps still need to know the general direction you want to go as they begin your campaign. If you don’t give that to them, you’ll burn a lot of expensive time turning down their ideas.
- It’s just one “Yes Man”, please. Don’t make the mistake of passing the agency’s ideas around at your management meeting for final approval. You’ll never get it, because different people receive ad messages differently. Constant rejections will discourage your agency, and they may drop out, leaving you with nothing but a deadline.
- That thing you do. Remind yourself that you may know what your customers buy as the business leader, but the ad agency will probably know more about why they buy. Let them teach you a little.
- Go long. The biggest mistake businesses make with advertising is this: they look at advertising as a big short term expense instead of a modest but long term investment. Budget for a long run in the market. Over time your results will grow and grow.
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