New Clients: How do we get them? How do we keep them?
In my 16 years of training and leading Business Coaches, it seems that many encounter one persistent problem; Getting Clients and keeping them.
Often times I’ve observed Coaches struggling to keep up with their clients needs and making sure that they receive the value that was promised when they signed their contract.
Over a period of time they will loose one or two of thier clients as they reach the end of their contract. At that point they now have time in their schedule to take on new clients. The problem being, it takes time for them to get new clients, given the average sales cycle takes 2 or 3 months to complete.
Now they’re in a pickle because they’ve previously been so busy coaching their clients that they have not had any time to market themselves for new clients.
Solution:
Marketing is not a ‘Sometime Thing’; it’s an ‘All Time Thing’. When you’re in a service business, you must be marketing yourself 24-7. What that looks like to me is:
- Join Networking and Service Clubs
- Public speaking engagements
- Advertise and promote yourself even when business is at its peak
- Ask for referrals! (Reading recommendation: Endless Referrals by Bob Burg)
Does anyone have anything they’d like to share, where they successfully managed this aspect of their business?
- Coach Gary Henson
Post a Comment