Moses on Corporate Values
Good morning, fellow coaches. In our coaching philosophy at BusinesssCoach.com, we’re big on teaching our leader-clients to build company values in their firms. One of the first activities we do is begin on paper exercises for CEOs to discover the company commitments they want their employees to keep in common as they do business. Problem is, many of our clients come back with lists of fifteen or twenty values that all seem equally important.
Why is this a problem? Because in companies where employees have never been asked to commit to or even remember anything about the what’s and whys of their business, a list of fifteen to twenty values is just too long. They can’t remember it and they can’t practice it. What they will end up doing is minimizing such a list. Not the goal, friends.
What I’ve taken to doing is beginning with a list of only a handful of company commitments, maybe four or five. We build on these and enact them in the culture, keeping the bigger list as a hold out. Then we gradually add to the list every few months to slowly build an agreed upon culture. After all, as I read somewhere recently, even Moses introduced only ten corporate values when he restructured Israel Inc. And we all know what problems they had remembering just ten!
As always, if you have any stories or questions to share, I’d love to hear them!
Joe Pursch
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