Are You Targeting the Right Market for Your Coaching?
Good morning, fellow coaches. The good news about business coaching is that it is portable: you can coach people from anywhere in the world. The bad news is that this gives you such a big target of prospects to aim at, you may not hit anything. Many coaches decide to target market when they begin their practices. If this is your strategy, I want to spend a couple of blog entries to give you some rules for the game. Here’s the first one:
Target a market where you have a genuine level of interest.
I know coaches who target a specific business market not because they enjoy that industry, but because they believe there’ a lot of money there. Not the best way to do it, friend. Coaching, like selling, is often just the transference of feeling (thanks, Tom Hopkins). To coach a target market well, you’ve got to have energy, enthusiasm and genuine interest in everything about that industry or market. You’ve got to be able to consistently experience and communicate all of these things every time you talk to a prospect in that market group. If you can’t successfully communicate this excitement and interest, the prospect will pick that up, and the link of confidence you’ll need to create buy-in from them will disappear.
Rule number one when deciding your target market: You’ve got to be interested in that particular kind of business.
Next entry: More on targeting the right market for your coaching.
As always, if you have any stories or questions to share, I’d love to hear them!
Joe Pursch
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