The Queen of Cold Calling and Recession.
My biggest gripe is that the Queen is trying to leverage the recession angle to promote her services. MY COMMENTS ARE IN BOLD BELOW.
Re: SPAM-LOW: Prospecting Best Practices to Flourish in a Recession (OR ANY ECONOMIC CYCLE)
Dear Cliff,
It's never been more difficult to "get in the door" to see prospects. Decision-makers are busy, overworked and stressed out. Tight budgets are drawing even tighter. Few decision-makers want to take the time to meet with new resources and fewer still want to "rock the boat." (THIS IS TRUE RECESSION OR NOT.)
In this information-packed webinar with NAME OF QUEEN, "The Queen of Cold Calling," you will learn simple tips to flourish in these tough times including how to:
- Prepare for productive prospecting
- Find the best prospects, those who are most likely to buy
- Avoid the low-hanging fruit syndrome (and why that's important)
- Qualify prospects out so that you do not waste your precious time
- Understand why prospects become customers and how to use that information
- And much, much more! (THIS COULD ALL BE HELPFUL INFORMATION, RECESSION OR NOT.)
NAME OF QUEEN, The Queen of Cold Calling, is an author, speaker, sales trainer, and sales coach. She is recognized as one of the leading authorities on lead generation, cold calling and new business development. (PLEASE ENCOURAGE PEOPLE NOT TO BUY INTO THE FEAR FACTOR OF A RECESSION. THERE ARE MANY GREAT PERFORMING COMPANIES IN BAD ECONOMIC TIMES. CONVERSELY, THERE ARE MANY POOR PERFORMING COMPANIES IN GREAT ECONOMIC TIMES. BREAKTHROUGH COMPANIES ARE DISCIPLINED AND TEND TO GROW IN GOOD AND BAD ECONOMIC TIMES.)
And my email reply to the Queen and her promotion partner which I'll leave unnamed.
Please consider this to be constructive feedback from one entrepreneur to another. I might have considered attending a program like this. But it seems the author, based on the title, believes we are in a recession or headed toward one. It's bad enough that the media spreads this fear, let alone someone in business leveraging the recession angle. The more people write about a recession, especially the mainstream media that tends to peddle fear, the more average people start buying into the notion. Worse yet, people then start acting like we are in a recession and you can guess what happens next. We then are more likely to feel the effects of negative real economic growth. Don't buy it.
FYI, here's the definition of recession from Wikipedia... In macroeconomics, a recession is a decline in a country's real gross domestic product (GDP), or negative real economic growth, for two or more successive quarters of a year.
I hope the Queen will understand my sensitivity and reflect this in future program titles. Lose the recession angle. It's bad for the economy.
Best regards,
Cliff Jones, president-WealthNet Business Coaching, LLC
Comments
I am in total agreement with you on this topic. the media has contributed in increasing the fear of many who cannot separate their results from outside factors. To be a successful entrepreneur, one must learn to adapt to changes in conditions and situations. Those are the times when we need to try a new approach, even if it may seem outrageous to others. I view challengers as an adventure and a reason to dream of a new way of doing things!
Thanks for letting me give my two-cents worth.
Flora Jackson, BusinessCoach.com Las Vegas Operations
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