The Power of Enrollment: Four Simple Steps to Bring the Best Out of Your People
So here are the four simple steps to bring the best out of your people using enrollment. (In the context of motivating a team to take a business or project to the next level.)
1. Call an all-company/organization meeting. The purpose of this meeting is to set the stage for a very different future. You as a leader need to enroll everyone involved. The ideal outcome is complete buy-in to the company vision, mission and the commitments needed to succeed. You must be brutally honest with your words. Tell the truth about how you have failed or let the organization down, should this be the case for your company. The point is, your goal should be to shock people out of complacency and inspire them to action.
2. Acknowledge what’s been going well. Equally important, you must address what’s been missing. Admit your mistakes. Take the heat as a leader. No pretending or covering up. Create a culture of honest, heart-felt communication. Be real with people. Face the truth and commit to making things different.
3. Share the impact of recent circumstances as they relate to you personally and the company as a whole. If you choose, and you’ve got a feeling for what others in the company have been subjected to, share the impact that events have had on others. Let them tell their own story if you choose. Let them vent a bit.
4. Share the possibility of what’s next. A renewed enthusiasm for what was once considered impossible. Share your up-to-date vision and mission for the company. Get people excited about the changes to which you commit as a leader. Tell people what you expect of them as a team through this process. Tell them how important they are to achieving the vision and mission. Tell them you need them to contribute.
The context of enrollment in this case is a common achievement as part of the BusinessCoach.com coaching process. The coach’s role is to stand with the client, the leadership of the organization, for the future for which everyone will aim. We as coaches must always first enroll our clients. Otherwise the relationship would end before it ever really begins.
Enrollment can also be used as an alternative approach to traditional selling. Whether we know it or not, most of us use enrollment all the time. At work. At home. With family and friends. Think of how we used enrollment as children. To this day it’s tough to say no to our kids on certain things. But they, like us, use enrollment to get what they want. So if you don't like to looks at things from a selling perspective, look at them from an enrollment perspective.
Learn to use the power of enrollment in your work and life and I am sure you will see positive changes.
As always, warm regards.
Cliff Jones, president-WealthNet Business Coaching, LLC
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