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Web Words That Work

Recently, I was “pre-briefing” a friend before his meeting with a web consultant on making his new website visible on the Internet. My buddy has a killer new online business idea, drawing on his ten plus years in his industry. He had an award winning design team put together a great site, and he shares an online ordering and product fulfillment system with an allied company with a similar but non-competitive product. The big questions seem to be solved for him, and the market research looks great. So what was he so worried about?

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