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Leveraging Relationships with Contact Management Systems

Managing client and prospective client or customer relationships is a critical component of succeeding in business.  So when we talk about leverage in our business coaching discussions, one of the most important points of leverage for any business is it's Customer Relationship Management system (CRM).  I also refer to it as a contact management system.  Whether you're a one person shop just starting out, or a well evolved business, leveraging client data and contact is the engine for driving new business.