Attention: Entrepreneurs, Senior Executives and Coaches
“Now YOU Can Create the Freedom & Lifestyle You Want By Learning the Gold Standard Strategies To Becoming a Completely Off-The-Charts Professional Business Coach.”
From: Coach Gary B. Henson
Dear Future Business Coach:
Are you ready to immerse yourself in the World's Number One Business Coach Training Program?
That's a pretty big claim. But just 4 days with our faculty will have you prepared to launch and run a $300K Plus Business Coaching practice.
No Longer Be Someone Who Earns 40k a Year Coaching Others, but Learn the Must-Offer-Services You’ll Provide That Will ENSURE You Maximize Your Business Coaching Income.
You’re about to discover the step-by-step process to building a masterful business coaching company, and we’re holding nothing back. We’re going to teach you our tried, true and proven business coaching methodology we began using in 1989.
If you follow our model, I promise you will be one the best business coaches the world has ever seen. But before I tell you what will make you the best, let’s talk about YOU for a few minutes.
After having spoken with thousands of want-to-be-business-coaches I've discovered there is a ROARING COMMONALITY between the ones that actually sign up and those who are feeling around for the next opportunity.
Does this next paragraph describe you?
"I want to HELP PEOPLE. I want my years of business experience and wisdom not to go to waste. I feel I have a lot to contribute to others due to my entrepreneurial and business experience. I feel convicted to help others by sharing the mistakes I’ve made. I know in my heart of hearts that I can make a difference for business owners."
Here are some more questions to help determine if this program is for you:
Well, if all that sounded like you then you should keep reading to learn more about The Master Business Coach Training.
To be very direct, if your #1 motivation for becoming a business coach is not to help others, then you can stop reading now because you will not succeed ultimately and you’ll be wasting your time investigating our training.
Don’t misunderstand me! Making a lot of money needs to be a goal, just not your motivation. What will always be the backbone of a Master Business Coach is the ability to believe in your client’s goals even more than they do. So this is why I say helping others is the roaring commonality.
Listen To Graduate Lynda Jackson Talk About
If you’re still reading then I’m thrilled because that means you have the most important quality you’ll need to succeed in our program.
I have to tell you that I thank God each and every day for this great honor and the freedom to serve others in their businesses and their lives. This is absolutely an extraordinary way to live my life . . .
And I’m excited to share this program with you!
There was a key question I want to make sure you didn’t miss. It was regarding freedom.
Isn’t it amazing that we could live in this great country and still feel we lack freedom. Well, in business and in life the truth is many of us feel we lack freedom. As a business owner this can be especially true when you have a lot of employees who are counting on you.
So when I say I believe business owners feel like they lack freedom, it’s the same as if they do because it’s their reality.
I looked in the dictionary and this is what it says about freedom . . . Liberty, free reign, independence, prerogative, privilege, the ability to have what one wants.
Now here are the antonyms: captivity, confinement, imprisonment, incarceration, limitation, servitude, slavery.
Please believe me when I tell you that business owners hire us because they feel they lack freedom.
They are in bondage to their businesses. They are confined to working long hours, they are limited by their employees’ non-performance and they are a slave to their business.
I hope you got the point.
This is where you, as a business coach, come in. In our program we will teach you the ability to shift all of those negative thoughts, behaviors, communication and actions into ones that create real freedom and ultimately a much happier, healthier, profitable business for the leader and his/her entire team.
In a nutshell a business coach is an expert at facilitating insights and breakthroughs.
Let me explain. An insight is when you can see something that needs to change, the breakthrough is when you actually make the change. When a true breakthrough occurs this creates a “new way of thinking or operating.” The old way disappears.
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The result of our business coaching methodology is we provide business owners a new and improved way of operating their business as a whole. Some people might call this a transformed culture.
The beauty of this work is ultimately in the lives we change through the business coaching process we implement into the business.
By now, you can see why I say, “I am honored to get up each day and do this great work”.
Our entire team here at BusinessCoach.com has a new life because of this work. We all have our own powerful stories of just how amazing and life-changing coaching is.
I saw the power of coaching in my own life over 20 years ago and I gave up a financially rewarding career in the commercial real estate industry to do this work.
My wife and Vice president, Jenene, who you will meet if you take this program, has in the last 16 years completely created a new, happy, and VERY successful life thanks to coaching. She has overcome the kind of adversity that most of us only hear about and cringe as we hope that never happens to us.
With Business Coaching, people are empowered and they learn what they can change about themselves and how to get the business and life they want.
You can probably see that being a Master Business Coach requires very specific skills, but it’s not rocket science. The question is, "Do you have the Heart for it?"
I’m not going to tell you that you should become a business coach, you’ll determine for yourself if this is the right direction for you. I only learned for myself that when I found THE KEY to something that changed my life so much for the better I couldn’t help but share it. In fact, BusinessCoach.com is more than a business, it’s my ministry.
It’s my life purpose.
All that said, this is what we provide for our clients as business coaches, a life with freedom in it. . .
Freedom to create, freedom to be an extraordinary leader, freedom to listen to their team, freedom to believe in themselves and others, freedom to work less hours and the freedom to be the husband, wife, mother, father and friend that in their heart they REALLY want to be.
This is what makes life worth living for all of us.
As you Master the Art of Business Coaching you will learn a new way of thinking, making decisions, being and relating to others and a whole lot more.
You’ll be amazed at the results you will see for yourself and all that is possible for you and those you influence and love.
Then you will pass this “new way” of producing results and freedom on to your clients.
The REAL REASON Why a Business Owner Hires a Business Coach
You will always have clients as long as business owners are tired, burnt out, they’ve hit a wall; their spouse is ready to leave because they’re never home; their employees aren’t happy and they think their employees should perform better, they have too much turnover; they want to retire someday but don’t know how, they want to work less hours but don’t know how.
The real reason you get hired as a business coach is because a business owner is at the end of his rope.
Don’t let me leave you with the impression that business owners are a mess and incapable of running their companies successfully because that would be false.
The clients we coach have between 50 and 500 employees, do at least 5 million in sales and have been around for at least 5 years and most people would definitely put them in the category of successful.
However, they need our help because they have too many headaches in their business, they want it to run smoother, easier and faster.
The Insights Our Clients Discover and What They Will Admit During Your Coaching Relationship
So when we say we we’ll teach you how to create life-changing breakthroughs for your clients, that’s exactly what we mean. Because the bullet point list below is the conversation going on behind the scenes in a business owner’s mind, as well as their team.
The areas above are the areas we call the FREEDOM-SUCKING areas that most people have running in the background all the time and are being held captive to.
When these areas “show up” your responsibility as a business coach is to reveal the “Impacts” that these conversations are having on your client’s business and life relationships.
The Master Business Coach coaches a business and their team on how to “change their thinking” or their committee, which is the voice running in your head. This is also being cognitively responsible and aware.
Change your thinking and your family will change. Change a leader’s thinking and their team will change. This is just a little clue for how far reaching coaching really is.
What Business Activities
I think it’s safe to say that the “coaching soft skills” you’ll learn are the ones that are going to be the ones to shift a business culture. But, we wouldn’t be business coaches if we didn’t know some things about business.
So to give you a full picture of what business coaching is then you’ll need to know the “business” you’ll be helping your clients with. (This is not in order of priority)
This happens initially to get feedback from everyone on the strengths and weaknesses of the overall company
These documents are developed fresh and new and you make sure they are alive in the culture of the company. We call them Living Documents; they are re-enforced at all staff meetings
You will make sure the right team members are in the right position
You will work with managers on teambuilding and this is ongoing throughout the coaching processTeambuilding is also taught as a workshop
This is a 2-day training that teaches managers coaching skills as a management style
For new hires and current employeesJob pattern matches are developed by top performers for new hires
This is ongoing throughout the coaching processThe leader is evaluated by a 360 Feedback requests of peers and direct report and this helps with areas to focus the coaching on
These range in topics from, leadership, teambuilding, coaching skills, customer service, sales, communication, etc.
This is with companies that have 50-500 employees
This includes sales training and coaching
We coach managers one-on-one
Why Your Client Will Be
There is a lot of “struggle” for business owners and with coaching this disappears and when daily circumstances show up they become something that just needs to be handled instead of these circumstances being perceived as struggle.
How would you feel if “struggle” left you? Probably pretty darn good.
After a little while in the business coaching relationship, business starts to feel easier and that feeling about the struggle really does begin to disappear.
This is the first reason why a client will be thrilled to write you a check each month.
What about having confidence in your ability to lead or confidence in your employees? How much is confidence worth? When an employee feels like their leader believes in them, what do you think they do, they excel, right?
This means bottom-line profits to an owner. So when you start implementing just these couple of things I mentioned above, do you think an owner wouldn’t bend over backwards to write you a check every month?
Let me just tell you from experience THEY ABSOLUTELY WILL! Not only
that, but they will feel forevermore indebted to you (not that we
want that) for the incredible changes that are showing up in
their life and their business.
Hopefully I’ve given you enough information about business coaching and you should have a pretty good sense if this is the direction you want to go in your life right now.
Is The Master Business Coach Training The Key to Fulfilling Your Destiny?
Make no bones about it we hear so many people say that “The Master Business Coach” training was their answer to prayers that you wouldn’t believe it.
Around here we think living up to our destiny is the most fulfilling way to live and that it’s important. Why shouldn’t your time on this earth be spent doing something you feel you were destined to do?
A lot of our students have been looking for 6 months or longer for the “right fit” for them.
Maybe you’re one of the people that have been looking at purchasing a franchise where all the work is done for you and you want a simple step-by-step system and you’re willing to pay 40, 50 or $60,000 for that. That could really be the right fit for you. But, before you make that decision I would ask you to consider if a franchise would give you the flexibility you need.
The Top 3 Reasons People Choose “The Master Business Coach Training”
#1 We’re not a franchise, but we offer systems and ongoing coaching and support like a franchise at a much reduced price.
#2 We’ve been coaching businesses for over 20 years and we have the experience of working with over 500 businesses under our belt. All of our trainers are coaches first and trainers second and they speak from actual experiences from working with clients not something learned in a text book.
#3 We teach the exact methodologies (hint: not just a series of questions) that we use with our clients and it’s one that is 100% guaranteed.
How Do I know I Qualify? Do You Have A Qualification Process?
The truth is if you made it this far you’ve already qualified yourself above the average "lurker". Here are the three steps to see if we're a good fit to work together.
Step 1: Fill out this form and a questionnaire will be emailed to you with questions about who you are, what you are looking for and your business or entrepreneurial background. This will help us to determine if our program is the “right fit” for you and visa versa.
Step 2: Fill out the questionnaire as completely and candidly as possible and our team will review if we think our program could provide you with the success you are looking for.
Step 3: A conversation will be scheduled to get you set up and send you your pre-homework and Introduction video.
What Is Covered In The 5 Weeks of
The first component of the training is 4 full days of LIVE training.
The live portion of our training consists of learning what a business coach actually does and the methodology for producing results with clients. Business Coaching Distinctions are taught and practiced and our “Strategies to Future-proof Your Business” Client Workbook is used in conjunction with the training.
The second component consists of 5 weeks of group conference coaching. The 5 weeks is to assist you as you are out taking the steps to build your business coaching business. I’ll share about this component a little further down.
1ST COMPONENT OF THE TRAINING
Here’s the breakdown of the 4 individual days:
Part 1: The Successful Business Coach Mindset; the Domains of Knowledge, Ordinary vs Extraordinary; how a business coach listens to their clients; and Levels of Coachability.
Part 2:Defining “Business Coaching”; The Role of a Business Coach and the Role of a Client.
By the end of day One You Will Learn:
How to develop extraordinary conversations with your clients; why and how entrepreneurs and leaders need coaching and our definition of transformation and how and why it works in the business environment so powerfully. You will be completely empowered and clear on why business coaching is an awesome business opportunity.
Part 3: How to use Business Coaching Distinctions in the business coaching relationship and the results seen by using them.
Part 4: Role playing examples and exercises of coaching conversations using “Business Coaching Distinctions.
By the end of Day Two You Will Learn:
The language you as a business coach will use to create breakthroughs and bottom-line results for your clients; how to coach your clients on how to get from Point A to Point B and beyond; and how to completely transform your client’s business in one year.
Part 5: Defining the $300,000 Per Year Business Coaching Model, what’s included in the model and why and how the model works. This includes how to position the need for the 360 Leadership Evaluation, All-company Surveying, Monthly Employee Workshops and . . .
Part 6: Profiles training and how profiles work in conjunction with the coaching.
By the end of Day Three You Will Learn:
How to have an enrolling conversation with your client on how business coaching will provide them with an extraordinary new business that has velocity, excitement and cohesiveness of their entire team. There will be role play so you will “hear the exact words” that inspire your potential client into action. You will also receive a sample of the “contract” designed to reinforce the $300,000 business coaching model.
Part 7: How to Handle Objections to Business Coaching through specific sales training for business coaches.
Part 8: You will develop your personal marketing action plan.
By the end of Day Four You Will Learn:
How to handle any objection to business coaching that comes your way; how to have a powerful 30 second commercial that fits for you and is authentic; what marketing steps you should do first before anything else; and an action plan that you will be held accountable to during your 5 weeks of follow-on training.
2ND COMPONENT OF THE TRAINING
The 5-week Follow Up Training
The weeks following the LIVE training will be provided as weekly conference coaching calls. (These calls must be attended as part of the training and all homework assignments must be complete to receive your BusinessCoach.com certification.)
Trust me - you'll be glad that you attend these calls and do the homework. It's what's going to move you from knowledge to action.
So if you’re ready to get started, just fill out this form and we’ll send you a link to our Master Business Coach Training Questionnaire.
God Bless and I look forward to meeting you and seeing you develop into the Business Coach that you were meant to be.
Coach Gary Henson
I'm not going to lie, the video below is 10 minutes and 59 seconds, but it could make a difference for you. You'll hear thoughts from graduates about why they chose us and their process along the way.
If you have any questions, don't hesitate to give us a call at: (800)983-7769.